Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Telkom Kenya Announces Orange KES1 Offer

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Kenya: Press Releases: Telkom Kenya Announces Orange KES1 Offer

Wednesday, 08 October 2008

Nairobi, 8 October 2008 --- Telkom Kenya announced an unprecedented and revolutionary new initiative today which will see them unite with their new GSM customers whilst allowing Kenyans to benefit from an amazing Ksh1 per minute offer.

Telkom Kenya is inviting Kenyans to experience the new Orange Mobile service, launched last month and currently available in Nairobi and Mombasa, by accessing the network at an all time low cost and giving their feedback for free. The initiative is a reflection of the Orange vision ‘Together we can do more’ and part of Telkom Kenya’s new refreshing approach to doing business by listening to Kenyans in order to deliver the world class services they want.

From tomorrow until midnight 8 December 2008, all Orange Mobile to Orange Mobile voice calls will cost Ksh1 per minute. Calls to and between Orange Fixed Plus or Telkom Fixed lines will be just KES7 per minute. Calls to non-Orange Mobile services will cost just KES14 per minute. All SMSs across all networks within Kenya will also cost just KES1.

The popular Family and Friends service which allows Kenyans to call five Orange or Telkom numbers at just KES3.5 per minute will remain unchanged except where those numbers are Orange Mobile numbers, in which case they will automatically be charged just KES1 per minute.

In line with Orange’s simple and straightforward approach, there are no set up call charges, prefix codes or tariff changes involved. The new KES1 offer will be automatically available to all Orange Mobile customers.

Unlike other low cost offers, there are no limitations in terms of time or usage so Kenyans can benefit from the Ksh1 offer all day, every day during the two months. After experiencing the network, Telkom Kenya is inviting Orange Mobile customers to call 100 for free and to give the customer care team feedback on how the network can be further enhanced, entering into a unique co-development process with our customers. Customers can also call to give their feedback for free on the same number from Telkom Fixed or Orange Fixed Plus lines.

The landmark offer will make Orange Mobile even more accessible to Kenyans whilst allowing Telkom Kenya to collect important data to enhance and fine tune the GSM network.

Whilst announcing the revolutionary initiative, Telkom Kenya CEO, Dominique Saint Jean commented:

“Orange Mobile is a brand new GSM service in Kenya and we’re keen to develop the service to the world class standards we believe Kenyans deserve. The best way for us to do this is to make the service as accessible as possible and to listen to the very people we want to serve. We anticipate challenges in our ongoing journey to deliver the best, but that is ultimately how we improve. We welcome honest feedback and we look forward to using that feedback to deliver more to Kenyans.”

With the costs of living continuing to rise, the timing of the offer couldn’t be better for Kenyan households.

Following Telkom Kenya’s partnership with France Telecom in December 2007, Kenyans have been continuously benefitting from a complete revamp of their national operator including investment of over KES8bn (USD120m) on infrastructure and maintenance, as well as an additional investment of several billion shillings spent on enhancing customer service and internal training.

Background: About Telkom Kenya

Telkom Kenya is Kenya’s national telecommunications operator. With fixed network, mobile and internet services, it is the only truly integrated telecommunication solutions provider in the country. In December 2007, the Kenyan operator entered a landmark partnership with France Telecom – one of the world’s leading telecommunication companies, which bought a 51% stake in the organisation.

The partnership has helped revamp Telkom Kenya through investments in to all levels of the business as well as providing a strategic global alliance enabling Telkom Kenya to provide world class services to Kenyans. Orange is Telkom Kenya’s commercial brand. It is also the leading commercial brand of France Telecom.

For more information, please visit www.telkom.co.ke or www.orange.co.ke

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