Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Telkom Orange Launches Low Cost Handset With Swahili Menu

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Kenya: Press Releases: Telkom Orange Launches Low Cost Handset With Swahili Menu

Wednesday, 15 October 2008

Nairobi, 14 October 2008 --- Telkom Kenya has launched brand new low cost handsets with special features in the market retailing at KES1,499.

The Samsung B130 from Orange Mobile is fitted with a colour screen, Swahili menu, long life battery and mp3/polyphonic ringtones. With a good percentage of Kenyans using Kiswahili as their first language, the new handsets are set to hit the market with a storm.

The sturdy handsets are available to subscribers in Nairobi and Mombasa respectively under the Shika more offer.

According to Telkom Kenya officials, the release of the highly subsidized sets to the market will boost the mobile telephony penetration rates in the country. This offer is a gesture of ‘togetherness with Kenyans’ during this time when energy bills and inflation figures have skyrocketed to unprecedented levels.

Kenya is among the rapidly growing mobile markets in Africa. Recent mobile data indicates that by June 2008, there were 14.3m subscribers or 39% mobile population penetration in Kenya. One of the main reasons given for low penetration is the relatively high cost of mobile handsets.
Just as expected, heightened competition in the mobile telephony sub-sector in the country is slowly translating into reduced communication costs for the common mwananchi.

The entry of Orange into the Kenyan market has critically rearranged the status quo. The latest shift is the price cut that will see Orange mobile subscribers make on network calls for KES1 every day till December.

The current arrangement makes Orange Telkom the cheapest network when it comes to On Network calls and short message service (SMS).

Also included in the offer is a free SIM card, a free Orange T-shirt, Ksh 50 free airtime on activation as well as KES50 bonus airtime for every KES500 spent within 30 days.

Customers will also enjoy a 12-month warranty as well as benefit from 10 free SMSs every 30 days.

Telkom Kenya Chief Executive Officer, Dominique Saint Jean says: "Being an integrated communication solutions provider Telkom Kenya must be beyond making money – we must be sensitive to the prevailing market forces of which the customer is central. This is a moving and fun way to make money.”

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