Ratio Magazine :: The Inside Track to East Africa’s Economies - Africa Agenda: Press Releases: Zain Honoured Twice at AfricaCom Awards

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Africa Agenda: Press Releases: Zain Honoured Twice at AfricaCom Awards

Thursday, 20 November 2008

Zain Group was awarded the Best Pan African Initiative Campaign of the Year Award recognizing the world’s first borderless mobile network: ‘One Network’ which now links 16 countries across two continents. Zain also scooped the Best Marketing campaign of the year for the seamless launch of the Zain brand, across 14 operations in one day, simultaneously linking all locations via satellite link a first ever on the African continent.

At hand to witness the awards were top business leaders from all major telecom operations in Africa including guest host François Pienaar who captained and played flanker for the South African Springboks national rugby union team from 26 June 1993 until 10 August 1996.

The inaugural AfricaCom Awards were the highlight of Informa Telecoms & Media convention held in Cape Town, South Africa at the Cape Town International Convention Centre. The event brought together a total of 3,500 attendees from 72 countries, a record 221 operator companies who have been attending the convention organized by Informa Telecoms & Media a leading provider of business intelligence and strategic marketing solutions to the global telecoms and media markets.

Chris Gabriel, CEO Zain Africa, noted that “The renewed vigour and refreshed brand from Celtel to Zain had been affirmed by our existing and many new customers across the countries after the rebrand. The One Network service is driving many customers to Zain given the many benefits it offers and this service is stimulating economic activity across many borders and allowing loved ones to stay in touch at affordable prices.”

Zain scooped the two most prestigious awards of the night. The awards scheme acknowledges and awards excellence of telecommunication initiatives across the African continent.

In their citation, the judges commended Zain’s prowess in understanding the African landscape when it comes to consumers telecommunication, “Zain has demonstrated tangible, benefits that are specific to Africa as a market, evidently Zain has gotten organisations and consumers involved, in cross-country partnerships, with sharing of best practice and skills, amongst its own management.”

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