Ratio Magazine :: The Inside Track to East Africa’s Economies - Africa Agenda: Press Releases: Zain Restructures Operations to Improve Efficiency

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Africa Agenda: Press Releases: Zain Restructures Operations to Improve Efficiency

Tuesday, 31 March 2009

Nairobi 30 March 2009 --- Zain, the leading mobile telecommunications operator in Africa and the Middle East today announced that it was realigning its business model in all operations with a view to improving its delivery of services to its customers.

As part of this process Zain will implement a modular business model which will enable all Zain operations to focus on the key customer-facing activities - delivering true market differentiation and continuing to deliver on our Zain brand promise. Through a combination of managed outsourcing, standardisation and centralisation Zain is striving to improve efficiencies, leverage capabilities and improve training and development for Zain people.

The implementation of the modular business model is part of Zain's drive to become a top 10 global mobile operator by 2011 with 110m customers and an EBITDA of USD6bn. It is based on a successful model implemented in Zain Saudi Arabia where Zain launched in its operation in 2008. Zain in Saudi Arabia was the third operator in a market with 100% penetration and despite this it succeeded in attracting more than 1m customers in the first month following the launch and closed the 2008 year with over 2m active customers.

Since 2005 Zain has invested more than USD12bn in Africa alone, and will pump in a further US$1-2 billion in 2009. In Kenya, Zain has invested KES38bn in building the best network, whilst contributing KES18bn in taxes to build the economy.

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