| Kenya: Press Releases: Safaricom Releases Financial Results for Year Ended March 2009 |
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| Thursday, 21 May 2009 | |
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The Board of Directors of Safaricom Limited is pleased to announce the group results for the financial year ended 31 March 2009. For the 9th consecutive year, the company has delivered strong financial results with a significant increase in subscribers and revenue. These strong results were delivered despite the difficult economic conditions encountered during the year. The effects of the post election violence, high inflation driven by food and oil prices, the global economic crisis and the volatile foreign exchange rates resulting in the weakening of the shilling all combined to reduce the spending power of our customers and drive up operating costs. Competition increased significantly with the entry of two new operators resulting in increasing tariff pressure and a corresponding reduction in tariffs of up to 40%. Total active subscribers increased to 13.36m (growth of 30.6%). The new subscribers on our network increased by 3.1m in the year, contributing to the overall increase in market penetration to 47%. We have retained our market leadership with a customer market share at 79%, which is also reflected in our churn rate of 24%, which is lower than the industry average. Double digit revenue growth continued with revenue increasing to KES70.48bn, a growth of 14.8%. Revenue market share is estimated at 83% impacted positively by our customer ARPU remaining the highest in the industry, a function of the breadth and quality of the products and services offered to our subscribers. Data revenue increased by 83.0% and represents 12.9% of revenue. The growth has been driven by the combined effect of both broadband mobile services and M-PESA. EBITDA of KES27.95bn is 0.3% lower than prior year. However excluding forex loss of KES679m, EBITDA increased to KES28.63bn, an increase of 1.7%, giving an EBITDA margin of 40.6%. Shareholder funds continued to increase over the period and grew to KES51.15bn an increase of 19.9% over the previous year. In order to sustain our strategy of growth, we continued to enhance and expand the network, requiring capital expenditure to continue at a high level. The growth in the subscriber base, the continued investment in network expansion and resonance of products and services offered to customers will ensure that we have a strong foundation for future growth in the Company and shareholder value. Given these strong results, the Board of Directors recommend the payment of a final dividend per share of KES0.10 representing a total dividend payment of KES4.00bn, thus enabling our new shareholders to share in the success of the company. Major Initiatives in the Year The 3G network was commercially launched in the first quarter of the year and now extends to cover Nairobi, Mombasa, Magadi, Eldoret and Naivasha with 301 3G-enabled base stations. In the second half of the financial year Safaricom acquired a 51% stake in One Communications Limited – a Wimax company, to provide fixed wireless data services to corporate, medium sized institutions and individual customers. This service compliments our 3G mobile internet access and has enabled access to a broadband mobile service with enhanced dedicated speeds and secure remote access. The data services have been tailored to meet customer needs as well as lead innovation. Safaricom offers the fastest mobile internet services enabling our subscribers to take full advantage of the various new, exciting and affordable products launched during the year. These include Hotspot/Broadband PrePay and PostPay bundles, data modems, Safaricom mobile connect, 3G enabled Smartphones including BlackBerry Bold, Mobile DSTV promotion, to mention a few. In line with Safaricom’s ethos of giving back to our subscribers, we also introduced various ‘first-of-a-kind’ promotions including the highly popular ‘Jibambie’ promotion that gave subscribers a discounted tariff based on the value of their top-up, free talk time,12 days of Christmas promotion, Surf to Win, various handset promotions including Magic box. Product launches included Voice SMS, Mobile Advertising, Miss call Alert, amongst others. The loyalty of Safaricom subscribers has been enhanced by both the Bonga Loyalty Program and the M-PESA service. With over 50% of our subscribers now registered on the Bonga Loyalty Program, where they realize the benefits of earning points by using our products and services. M-PESA, the world’s first mobile money transfer service, has revolutionized customer interaction with Safaricom. With over 6 million registered users, 9000 agents and over 60 pay-bill partners, M-PESA service continued to perform exceptionally well. The M-PESA service has diversified the provision of services beyond money transfer to include salary payments through Business to Customer payments, pay bill solutions through Customer to Business payments, convenient withdrawals through ATM network offered by PesaPoint, agent float management system through the Agent Aggregator and Super Agents, and the international money transfer service which is still in pilot. Customer delight is critical to our success and will be considered a key differentiator of operators. Completion and opening of the state-of-the-art Jambo Contact Centre along Mombasa Road has improved the level of customer care to our subscribers and welfare of our employees. The implementation of a customer relationship management programme (CRM) further demonstrates our commitment to delivery of continuous improvement of customer service and satisfaction. Key Highlights of the Twelve Months Ended 31st March 2009 The following are the key highlights of the results:
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| Last Trading Date Tuesday, 31 Aug 2010 | ||||
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| Thursday, 2 Sep 2010 | |||||
| CCY | CASH BUYING | TT BUYING | CASH SELLING | ||
| 76.450 | 76.450 | 82.450 | |||
| 116.858 | 116.858 | 127.399 | |||
| 96.320 | 96.320 | 106.269 | |||
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| 88.990 | 88.990 | 98.568 | |||
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