Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: East Africa Content Summit to Support Local Content Creation

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Kenya: Press Releases: East Africa Content Summit to Support Local Content Creation

Monday, 27 July 2009

East Africa’s enterprises and innovators have a unique opportunity on their doorsteps to learn new techniques in web content development at the East African Local Content Innovation Summit to be held in Nairobi from 7 to 8 August 2009. The Summit is being hosted by Ignite Consulting and AITEC Africa in response to the urgent need for development of locally relevant content that is responsive to the interests and needs within the region about to link to the world via undersea fibre cables that will deliver much faster and cheaper Internet connections.

“The danger is that East Africa will now become swamped with international web content and users and enterprises alike will lose focus on development of their own content that serves their own needs and also influences the global marketplace,” said Ross van Horn, Managing Partner of Ignite Consulting and one of the facilitators at the summit.

The summit is unlike a standard conference because the facilitators have designed a highly interactive process and will use specialized techniques to leverage the combined knowledge, experience and ideas that all the participants will bring to the event. The objective is to develop actionable ideas, and through collaboration over two days to serve local content ideas – as well as design plans and strategies for real world implementation.

The summit is co-facilitated by Njeri Riongi, founder of Ignite and one of Kenya’s leading ICT pioneers. As a co-founder of Wananchi Online, Njeri engaged in web innovation and development at the early stages of Kenya’s entry into Internet-based business. Outlining the two-day progrmme, Riongi said: “This summit is unique in Kenya because the participants themselves will develop some of the content together. Instead of being fed prefabricated data through lecture format, all participants will spend much of their time in facilitated dialogue with their peers. We know that all participants will leave with actionable ideas that they can take back to their organizations for implementation.”

http://www.aitecafrica.com..

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