Ratio Magazine :: The Inside Track to East Africa’s Economies - Africa Agenda: Press Releases: Sport to Take Centre Stage at Second DISCOP AFRICA

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Africa Agenda: Press Releases: Sport to Take Centre Stage at Second DISCOP AFRICA

Tuesday, 11 August 2009

Los Angeles/Paris - 10 August 2009 -- 350 participants are expected to attend DISCOP AFRICA 2 in Nairobi, Kenya, this September following the success of Discop Africa’s inaugural event earlier this year. DISCOP AFRICA 2 will take place from 16 to 18 September at the Nairobi Hilton Hotel ahead of the 2010 FIFA World Cup.

The matchmaking and networking event will once again reassert its goal to become the most important forum dedicated to audiovisual content production, distribution and funding in Africa. Participants representing international film, finished programs, formats and packaged TV channel sales organizations, along with African television stations and pay-tv platforms will join advertisers eager to explore sponsorship, product placement, media buying and co-branding opportunities across the African continent.

International suppliers of audiovisual content already registered include companies such as 2WAYTRAFFIC, AL JAZEERA NETWORK, BERSERK MEDIA, BLOOMBERG, DISCOVERY COMMUNICATIONS, GLOBO TV, MONDO TV, MGM, MTV NETWORKS, POWER, SABC, SHINE REVEILLE, TELEVISA INTERNACIONAL, ZEE NETWORKS, to name just a few.

Many African audiovisual content producers will also be attending DISCOP AFRICA 2 under national umbrellas such as the Kenyan Pavilion, which is set to welcome more than 20 up and coming Kenyan producers and their latest programming.

With the 2010 FIFA World Cup fast approaching, sports will take center stage at DISCOP AFRICA 2. Record television audiences are projected for next year’s World Cup to be held in South Africa, consequently boosting potential advertising revenues for African television stations and pay-tv platforms.

The FIFA body will be in Nairobi at DISCOP AFRICA 2 to update African television programming managers on its 2010 World Cup distribution strategy across the continent. Sports television rights specialists such as IMG, IEC SPORTS and IN FRONT will also be in attendance.

A rich program of informative sessions, workshops and case-studies is planned to run alongside the market itself, addressing issues that are vital to the development of the audiovisual content production and distribution sectors in Africa.

“We chose to organize the second DISCOP AFRICA so quickly after the first one in order to enable our participants to continue the negotiations they had initiated in Dakar at the first DISCOP AFRICA,” said Patrick Jucaud, CEO. He added, “Because of the momentum created by the proximity of the 2010 World Cup and the positive impact on the buying power of African television operators, we hope to facilitate a great deal of business at our second international event in Africa.”

After 15 years of operating independently, the DISCOP events have partnered since 2005 with the National Association of Television Program Executives (NATPE). NATPE is a global non-profit organization dedicated to the creation, development and distribution of televised programming in all forms, across all mature and emerging media platforms. http://www.natpe.org/

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