Kenya: Press Releases: Safaricom Extends Okoa Jahazi to Off-Net Calls

Monday, 09 November 2009

Nairobi, 9 November 2009…Listed telecoms operator Safaricom has extended its air-time advance product, Okoa Jahazi, to calls that terminate on other local networks.   What this means is that Safaricom’s Prepay subscribers can now use air-time acquired through the innovative service to call and text other local networks. The prevailing rates will apply on such usage. Hitherto, the revolutionary emergency airtime advance service, a first in Kenya, could be used only within the Safaricom network.   The extension of the service to off-net calls is a direct response to subscriber feedback and constant market research findings.   Okoa Jahazi allows Safaricom’s Prepay subscribers a chance to get an airtime advance of KES50 per request. The service is not applicable to calls made while roaming.   “This extension of Okoa Jahazi to off-net calls shows that we do not just listen to subscriber feedback, but are always ready and willing to act on the same. This responsiveness to subscriber needs is the very fulcrum on which our tradition of innovation rests. It is a culture we intend to uphold at all times,” said Safaricom CEO Michael Joseph.   Launched on 15April2009, Okoa Jahazi has been a runaway success for Safaricom, registering over 1.7 million users on the day of launch. It has also served to underpin network dependability, increasing brand loyalty and stickiness by helping many subscribers in distress. Comments (0) Subscribe to this comment's feed Write comment Show/Hide comment form Name Email Title Comment smaller | bigger Subscribe via email (Registered users only) I have read and agree to the Terms of Usage. Add Comment