AccessKenya Groups portal, @home in Kenya, Kenya's home page, is now ranked as the second best-read Kenyan media website by international website ranking service, alexa.com. Two months ago, the portal hit the one million hits mark as tabulated via alexa; a web information company that keeps track of internet traffic and website usage and popularity.
The Kenyan homepage, which offers the day's top Kenyan news headlines, Google searches, weather, local shopping online, blogs, jobs, more than 1000 properties for sale, yellow pages' contacts, hotel and home-let listings, as well as a high-quality range of Kenyan features on health, beauty, restaurants, sports and lifestyle, has now emerged as the country's top entry point to Kenya's local internet content.
This achievement as the market and audience leader comes just seven months after the launch of the Kenyan homepage by Kenya's leading internet service provider Access Kenya, in partnership with the new media company African Laughter.
“Our total number of visitors is catching up with many of Kenya's long-established websites,” said @home's manager Petra Somen, “many readers have not yet found us. But what we are finding is that once people do come to the site they are using many parts of its content, across many different types of information, opening a lot of pages on each visit, and visiting repeatedly.”
“The uptake by the site, even in such early days, by a growing audience adopting it as their own homepage is exactly in line with our aim,” said the site's managing editor, Jenny Luesby. “Our target was to draw together, from a single starting point, the very best information services the country had to offer, across multiple content partnerships, and combine them with the highest quality of information produced by our own team of in-house journalists.”
With the site's world ranking, and audience, now growing exponentially, the number of partners joining the home page also continues to accelerate. This month, the country's top restaurant listings website, EatOutinKenya opened its full restaurant listings and table booking service on the site.
In @home's new shopping mall, the first online store to go live was totallytoto.com, specialising in high-quality kid's clothes and accessories delivered within 24 hours of ordering. The next store to open in the online mall will be bagalicious.com, selling handbags and accessories, followed by one of Kenya's leading online bookstores.
Already available on the site are jobs from webarazacareers.com, ranked among Kenya's top 100 best-read websites; more than 1,000 properties for sale from the 34 estate agencies supplying content to market leader propertyleo.com, and articles from specialist websites, such as kenyakidz.com.
The homepage now holds more than 1,000 pages of local Kenyan content – and is growing at more than 20 pages a week, with information on love, sex, health, the environment, holiday deals, and more.
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