Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Google in Pan-African PR Deal with Africapractice

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Kenya: Press Releases: Google in Pan-African PR Deal with Africapractice

Tuesday, 09 February 2010

Nairobi, 9 February 2010 --- Africapractice, a pan-African strategic communications consultancy, has signed on to work with Google in Sub Saharan Africa. Africapractice will manage the PR campaign for Google in Kenya, Uganda, Nigeria, Ghana, Senegal and South Africa, as part of Google’s new focus on deepening penetration of its products and services in Africa, promoting access to the Internet and education about going online.

Google is playing a key role in the ICT sector in Africa, working in partnership with governments, developer communities, learning institutions and students, to empower these groups to achieve their ICT objectives. Google’s host of products and services are quickly finding a place in the hearts of users on the continent; with the company recently launching local versions of Google Maps and StreetView in Kenya and South Africa.

Google chose to work with africapractice because of the synergies in the companies’ visions for the transformation of the socio-economic environment in Africa, as well as africapractice’s presence in key markets and PR experience in the area of development and ICT.

“PR is going to form a critical element of driving Google’s business in Africa,” said Stefano Hesse, Google Africa’s Head of Corporate Communications and Public Policy. “africapractice is perfectly positioned to work with a multi-national organisation like Google, with in-depth knowledge of the local markets, coupled with the international perspective and quality of service that we also demand.”

“Google is a fantastic brand, bringing in elements of technology, marketing, consumer and business strategy,” said Marcus Courage, Managing Director of africapractice. “Google has a global mission and vision, to make the world’s information accessible to all. In Africa, this is a huge element in driving innovation and growth, which can stimulate socio-economic development. It aligns well with our vision to increase informed investment into Africa and to encourage and facilitate responsible business.”

The Google Africa account will be managed locally by teams in the six countries, ensuring that country-specific needs are fully addressed, with strategic direction from South Africa and support from Kenya and London.

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