Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Zain Lower Call Charges

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Kenya: Press Releases: Zain Lower Call Charges

Thursday, 15 July 2010

Nairobi, 15 July 2010 --- Zain Kenya customers will now enjoy a flat rate of only KES3 to call within the network and KES6 for calls to other networks 24 hours a day, including weekends and public holidays. The company launched a promotion today that allows customers to enjoy the discounted calling rates throughout the day and night, the lowest available in the local market.

Through the promotion, Jikonnect Xtra, the duration a customer will enjoy the low rates will be determined by the value of airtime used to top up a line. “Jikonnect Xtra rates will be valid between one to 90 days. This will apply automatically for 24 hours daily as soon as customers top up their lines,” said Rene Meza, Zain Kenya Managing Director.

Under the promotion a top up of KES20 will enable a customer to call Zain numbers for only KES3 and KES6 to other networks for one day while for KES50, the low rates will apply all day and night for three days. Customers topping up for KES100 will enjoy the low rate for 7 days while a reload of KES250 will have a validity of 20 days. KES500 and KES1,000 will guarantee 45 days and 90 days period respectively. The offer is valid till 31 August. Mr. Meza said: “In case a customer reloads his line before the validity period of the previous top up expires, the value of the higher denomination will apply automatically.”

The new rates do not require specialized subscription and are not subject to any terms and conditions. The launch follows a successful launch of the Jikonnect promotion last month which enables customers to call Zain numbers for KES3 and other networks for KES6 from 6pm to 6am every day.

‘In line with our new strategy, we are committed to making telecommunication services more affordable to a cross section of Kenyans. We believe that the extra benefit of discounted call rates will go a long way in enriching our customers' experience,” he said.

Zain Kenya attributes its ability to lower call charges to optimisation of cost structure as a result of outsourcing of non-core services and leveraging on the Bharti Group potential economies of scale.

Last week Bharti Group, which has acquired 15 Zain Africa operations, announced that it would invest more than KES12bn in revamping infrastructure in the Kenyan operation.

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