Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Safaricom Launch Masaa Tariff Promotion for Lowest Tariffs

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Kenya: Press Releases: Safaricom Launch Masaa Tariff Promotion for Lowest Tariffs

Tuesday, 24 August 2010

Nairobi, 24 August 2010 --- Kenya’s leading telecoms operator Safaricom has today unveiled a new tariff promotion that will see its subscribers call from as low as KES2 per minute. The KES2 a minute charge represents the cheapest calling rate by any operator in the Kenyan market currently.

Under the new scheme called Masaa Tariff, customers will be able to make calls within the network at between KES2-4, depending on the value of their last top-up. Calls to other operators will cost KES3-5.

Subscribers who buy airtime worth KES100, KES250, KES500 or KES1,000 will be able to make on-net calls at KES2 a minute, while the off-net rate for these airtime values will be Sh3. On the other hand, airtime worth KES5 or KES10 will attract a discounted flat rate of KES5 both for calls terminating within and outside the Safaricom network. Subscribers who buy airtime worth KES50 will now pay KES3 a minute for both on and off-net calls while for the KES20 denomination, the on-net rate is Sh4, while calls outside the network will cost KES5 per minute.

Per second billing applies on the Masaa Tariff, which takes effect starting 24 August to 23 September and is targeted at the firm’s pre-pay subscribers.

Commenting on the development, Safaricom CEO Michael Joseph said Masaa Tariff was a way of thanking the firm’s over 16m subscribers for their loyalty, in light of new rates guidelines announced by the regulator, and would be the first in a series of such moves as the firm marks 10 years as an authentic Kenyan success story this year.

“We thank our customers for enabling us to become a globally-celebrated Kenyan success story in the telecoms world. We shall continue creating true value for our customers by listening to them and coming up with propositions that best answer their needs. We recognize that this has been a great pillar of our leadership,” said Mr Joseph.

He promised all Safaricom subscribers a “bagful of pricing and promotional incentives” going forward it seeks to consolidate its leadership in the Kenyan market, while continuously delighting its growing subscriber base.

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