Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Orange Launch Lowest On-net Calling Tariff for Post-paid and Pre-paid Custome

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Kenya: Press Releases: Orange Launch Lowest On-net Calling Tariff for Post-paid and Pre-paid Custome

Wednesday, 25 August 2010

Nairobi, 25 August 2010 --- Integrated telecommunications provider Telkom Kenya today announced the lowest on-net tariff of KES2 and slashed its off-net tariff to KES4 for its GSM customers following the revision of interconnection rates by the Communications Commission of Kenya (CCK). The new tariff also comes with an additional benefit of free calls from 10 a.m. – 5 p.m. for only KES100 top up per month across all Orange networks such as Orange mobile, Orange wireless and Telkom Fixed (landline).

Making the announcement in Nairobi today, Mr. Ghossein said, “Effective today midnight, both our Orange GSM post and pre- paid customers will enjoy a new call and SMS rates of KES2 per minute for calls and KES1 for SMS whereas calls to other networks will be charged at KES4 per minute and KES2 per SMS respectively”.

Exuding optimism about the future of Telkom Kenya following the new tariff, Mr. Ghossein added, “We will continue to maintain a strong focus on strengthening our distribution and network capability with a view to ensuring that our customers consistently enjoy value for money through provision of reliable and quality services.”

He confirmed that the new tariffs were developed in tandem with Telkom Kenya’s integrated business model and stated that Telkom Kenya would soon announce new tariffs for its Orange Wireless and Telkom Fixed (landline). The CEO noted that the market dynamics had shifted, requiring the industry to focus beyond voice and text messaging. “We do not intend to engage in price wars since our strategy is clear on providing value for our customers, better customer care and quality of service. Despite the current market frenzy, Orange is determined to keep leadership in data and value added services’,” he said.

As a local company partnered with a global player of international acclaim, France Telecom, Mr. Ghossein said that Telkom Kenya was committed to the development and sustainability of the Kenyan market, as the upcoming hub for regional telecommunication and has therefore taken long term view of the industry in rolling out its business model.

To this end, he explained that Orange would keep its focus on growing its bouquet of unique value added products and services to its customers as one-stop shop (fixed, mobile and internet) “With our extensive national coverage of infrastructure which carries voice and data, our customers should rest assured that we will continue to give them better integrated services at the most competitive price, “he said.

While lauding CCK’s move to address the interconnection rates, Ghossein confirmed that Telkom Kenya had officially taken issue with CCK’s decision to set the interconnection rate for fixed lines with GSM at KES1.67 on the basis that it was too low to be sustainable and did not take into consideration running costs as well as network maintenance costs.

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