Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Yu Launch Amua Mdogo Mdogo Promotion with KES0.50 Tariff

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Kenya: Press Releases: Yu Launch Amua Mdogo Mdogo Promotion with KES0.50 Tariff

Monday, 16 May 2011

Nairobi, 16 May 2011 --- Yu Mobile, the mobile phone brand of Essar Telecom Kenya Ltd, has launched the most affordable voice promotion in the market with a calling rate of KES0.50 per minute within the yu network.

The daily voice bundle promotion dubbed ‘amua mdogo mdogo’ enables customers on the network to make calls within the yu network for KES0.50 per minute all day and all night. The subscription is KES2 per day and subscribers then enjoy the calling rate of KES0.50 per minute for that day and night. To enjoy this new offer, yu subscribers have to dial *121#, choose mdogo mdogo and the daily subscription kicks in.

Yu’s Country Manager Madhur Taneja said: “As more and more people continue to acquire mobile phones, the demand for affordable voice plans increases hence our latest offering. We believe there is still a lot more to offer the mobile subscribers in Kenya and at KES0.50 per minute, every top up will go a long way in these tough economic times.”

This is the latest addition to the range of innovative and affordable products already being offered by yu including amazing data bundles for web browsing and Zaziada bonus talk time offer which ended on 30 April 2011.

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