Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Orange Registers 83% Growth in Mobile Subscriber Base

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Kenya: Press Releases: Orange Registers 83% Growth in Mobile Subscriber Base

Thursday, 09 June 2011

Nairobi, 8 June 2011 --- Orange has recorded an 83.8% growth in its subscriber growth, in the latest statistics released by the Communications Commission of Kenya (CCK).

The integrated telecommunications service providers’ mobile subscriber base grew from 1,160,534 in October 2010 to 2,133,462 in December 2010.

Commenting of latest industry report by the regulator, Telkom Kenya Ltd Chief Executive Officer Mickael Ghossein attributed the near double growth in the market share to increased customer focus, an enhanced distribution network and a friendly pricing strategy employed by the company.

Ghossein said part of the growth was also driven by the launch of its versatile money transfer and banking solution, Orange Money, in November 2010 among other strategic decisions taken by the telecommunications service provider which is marking its third year in September 2011.

“The results that have been released today, attest to our successful customer focused strategy coupled with the hard work by our employees. It also illustrates that our improved distribution strategy across the country has borne fruit”, an elated Ghossein said.

Ghossein cautioned, “Despite the increase in customer base, our GSM revenues are still on the decline due to the lack of elasticity as a result of the over 50% price decrease occasioned by the aggressive price wars in the sector. We remain grateful for the confidence our customers have shown in Orange and remain committed to providing more value added propositions and quality services to suit their communication needs.”

During the period under review, overall growth in the mobile phone market grew by 12%, settling at a total subscriber base of 24,968,891 as at December last year.

“We are firmly on course to launch the most reliable and robust 3G network in Kenya and believe this will provide an innovation platform to ensure that we maintain the positive momentum in the growth over the coming months.” he added.

However, during the same period, the number of fixed line subscriptions fell by 0.8%, in what Ghossein attributed to vandalism.

He however announced that Telkom Kenya Ltd is currently engaged in several high level initiatives that are aimed at ensuring connectivity for all fixed line users.

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