Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Gina Din Awarded 2011 SABRE African Consultancy of the Year

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Kenya: Press Releases: Gina Din Awarded 2011 SABRE African Consultancy of the Year

Friday, 10 June 2011

Nairobi, 10 June 10 2011 --- Gina Din Corporate Communications (GDCC) were awarded African Consultancy of the Year award at the 2011 SABRE awards held last week in Prague, Czech Republic.

The PR firm won the prestigious international award for their consistency in delivering world class PR strategies and campaigns over the years. Some of their recent campaigns are in the fields of financial communications for the KCB rights issue and public sector campaign for General Motors East Africa which received certificates of excellence.

This is the second time that GDCC and its work have received an honor from Holmes Report, the organizers of the award, having scooped a similar award for Best PR Campaign in Financial Communications for the Safaricom IPO and Public Sector Campaign for the CEO Forum in 2008 and 2009 respectively.

While the African public relations business has developed most prominently in prosperous South Africa and francophone North Africa, multinational corporations are beginning to pay more attention to the populous markets in East Africa, and are beginning to discover that a wealth of PR talent exists in some of those markets.

“We are honored to be recognised for the extraordinary achievement that GDCC has received for our work on behalf of our clients” said Gina Din Kariuki, the Managing Director. “Being the first agency in East Africa to be awarded African Agency of the Year is truly remarkable and is a measure of the talent we possess at GDCC, and the creativity we bring to our clients’ campaigns.”

The Holmes Report 2011, one of most reputed publications in the field of worldwide public relations, recognised GDCC as “one of the best in East Africa since its inception a little more than a decade ago, picking up the Public Relations Society of Kenya’s Agency of the Year Awards for three consecutive years and becoming the first firm from Kenya to earn recognition in the SABRE Awards.”

The SABRE awards are the world’s largest and most sought after public relations awards competition that recognises superior achievement in branding and reputation in North America, EMEA and the Asia-Pacific region. These awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

GDCC is an exclusive affiliate to Arcay Communications Africa for East Africa, a leading pan African integrated communications consultancy based in South Africa. It also has an exclusive affiliate partnership with Burson-Marstellar, the leading global public relations and communication firm to offer PR solutions for Africa.

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