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Kenya: Press Release: Squad Digital Consolidates Lead, Hires Internet Guru to Lead Agency Print E-mail
Wednesday, 15 June 2011
Nairobi, 14 June 2011 – East Africa’s leading marketing services company, Scangroup Limited has moved to consolidate its digital marketing arm, Squad Digital’s, market lead by recruiting a seasoned digital marketing guru to lead the agency.

The company has appointed Mr. Gaurav Singh as the new General Squad Digital. Gaurav is a technology guru who has spent over a decade managing and driving technology solutions both on client and agency side in India and Singapore.

Mr. Singh was recognised by Google as Winner of Google Googlies 2010 for innovative use of Search to drive Social Media Campaigns.  Besides that, he was the lead on a couple of key initiatives at Standard Chartered Bank, creator and curator of Worlds Coolest Intern programme (a social recruitment platform to identify right talent through social media channels), public website lead for global online sales platform and mobile innovation, Breeze Living, a native mobile application with augmented reality, location based offer/coupon dispensing platform with social gaming at the core.
 
Commenting on Mr. Singh’s appointment, Scangroup’s Chief Executive Officer Mr. Bharat Thakrar said: “Following the landing of the undersea fibre optic cables in the country, there has been an explosion of consumers interacting and engaging with brands on mobile and web platforms. Social networks like Facebook and Twitter have gained popularity and offer increased opportunities for digital marketing.”
 
“We see immense potential for the growth of digital marketing as a direct result of the dramatically improved internet connectivity and the mass penetration of mobile technology in the country. We are happy to welcome Gaurav to the team during this very exciting period in Squad’s growth,” he said.
 
Squad Digital is a joint-venture between Scangroup and leading Indian digital marketing and technology businesses Smile Interactive Technology Group, and Quasar, part of WPP Digital, the world’s largest communications services group.

The company provides expert consultancy on all aspects of the digital marketing mix, including mobile marketing, digital advertising, online media buying, online reputation management, social media marketing, search engine optimization and marketing, and travel technology services.

With over 10 years’ experience, Gaurav has built world class skills including but not limited to a detailed understanding of online touch points:  Social Media, Search, Display, Email Marketing and running advertising business with a firm sight on metrics and ROI.
 
Prior to joining, Digital Squad, Gaurav held the position of New Media Evangelist working for Global Remote and Internet Banking team at Standard Chartered Bank, Singapore, where he was responsible for the public website and mobile initiatives for the bank on a global level. He has also held various positions with agencies, including Rapp Singapore, Publicis Modem Singapore, Publicis India, and McCann Erickson New Delhi.
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