Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Airtel Launch Cashmania SMS Promotion

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Kenya: Press Releases: Airtel Launch Cashmania SMS Promotion

Thursday, 01 September 2011

Nairobi, 1 September 2011 --- Airtel has launched a customer reward programme under which one customer will win KES100,000 every day for ninety days. Under the airtel Cashmania promotion, customers will answer fun and easy questions and be entered into a daily draw for a chance to win in the daily draw.

Airtel Kenya Managing Director Rene Meza said that the promotion was open to all airtel customers on prepaid and post-paid tariff plans all over Kenya, adding: "This is our way of rewarding our discerning customers for their continued loyalty to our brand".

The promotion is comprised of daily periods of play where customers will earn chances daily. The chances earned will be accumulated every day. For every correct answer sent in response to a question, the customer will receive 20 chances or more. For every incorrect answer, the customer will receive 10 chances.

To participate in the promotion, clients need to send an SMS with their first name to the short code 888. Every SMS is charged at KES25. Daily draws are carried out and participating customers stand a chance to win the KES100,000 daily cash prize.

So far, eight winners have been announced and customers are encouraged to take part in the promotion. The promotion follows the just concluded bonus airtime promotion that gave airtel customers 25% bonus air time with each top up above KES100.

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