Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: Orange Launch 21Mbps Network

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Kenya: Press Releases: Orange Launch 21Mbps Network

Thursday, 01 September 2011

Nairobi, 25 August 2011 --- At the launch of its new data network, Telkom Kenya CEO Mickael Ghossein said the new best-in-class network, with speeds of up to 21Mbps, will make it possible for mobile and computer-based users to derive maximum data value from Orange.

Ghossein said: “In line with our strategy, I can confirm that indeed a new internet era begins today. It will be characterised by Orange steadily taking the lead in offering innovative products and services, providing simplicity through our customer experience while maintaining our value proposition to the customer.”

For the discerning mobile user, Orange unveiled another first for Kenya by introducing a range of HD Voice devices that would be readily available in all its stores countrywide. HD Voice capability enables customers to experience high definition voice calls on Orange.

As the true integrated operator, Orange has also unveiled a range of high speed internet devices for use across all consumer segments and announced a new data tariff structure that will let customers browse for as little as KES0.40 per MB. In line with its simplicity proposition, the CEO also confirmed that these rates would be applicable across all its internet platforms.

Another first for the market was the launch of a 3G shared broadband WiFi router, Business Broadband, which enables six to ten users to connect to the internet at the same time, via the plug and play device.

Customers will also have the ability to manage and control internet abuse through the newly launched parental control software that can be downloaded free of charge from the Orange portal.

Orange, which currently has the highest number of wireless broadband subscribers, unveiled its 21MB Internet Everywhere modem that will be retailing for KES6,999 at all Orange and partner shops countrywide. With the new speeds, Orange has positioned itself as the premium and reliable data services provider that will at the fore front in providing e-solutions.

Ghossein said they will be using multiple pole technology on the service which separates voice and data channels, ensuring that the quality of data is not compromised when there are many subscribers using voice services.

The 21Mbps network service will initially be offered in Nairobi, Mombasa and Kisumu with plans to open up services in other regions in the coming months, as demand for data related services continues to rise.

“Recent statistics by the CCK showed that the number of data users in Kenya rose from 3.2m to 4.7m in the last quarter, which translates to a 46.3% leap. With the launch of our unparalleled 3G network, we are confident that the number will spike further”, added Ghossein.

Meanwhile, Ghossein has challenged software developers to come up with applications to take advantage of the increased data capacity offered through the new 3G services.

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