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...NSE SHARE Index: 4264.66  UP by 3.08 points | Kakuzi Ord.5.00  77.00  -3.00 | Rea Vipingo Plantations Ltd Ord 5.00 16.45  0.00 | Sasini Ltd Ord 1.00 11.55  0.00 | AccessKenya Group Ltd Ord. 1.00 10.00  0.00 | Car & General (K) Ltd Ord 5.00 49.50 DNT | CMC Holdings Ltd Ord 0.50 10.40  -0.10 | Hutchings Biemer Ltd Ord 5.00 20.25 DNT | Kenya Airways Ltd Ord 5.00 39.50  0.00 | Marshalls (E.A.) Ltd Ord 5.00 14.20 DNT | Nation Media Group Ord. 2.50 173.00  -1.00 | Safaricom Ltd Ord 0.05 4.20  0.05 | Scangroup Ltd Ord 1.00 60.00  -0.50 | Standard Group Ltd Ord 5.00 39.50 DNT | TPS Eastern Africa (Serena) Ltd Ord 1.00  66.50  0.00 | Uchumi Supermarket Ltd Ord 5.00 14.50 DNT | Barclays Bank Ltd Ord 2.00 69.50  0.50 | Centum Investment Co Ltd Ord 0.50  22.25  0.25 | CFC Stanbic Holdings Ltd ord.5.00 79.00  0.00 | Diamond Trust Bank Kenya Ltd Ord 4.00 146.00  -1.00 | Equity Bank Ltd Ord 0.50 28.75  0.25 | Housing Finance Co Ltd Ord 5.00 28.00  0.75 | Jubilee Holdings Ltd Ord 5.00 187.00  1.00 | Kenya Commercial Bank Ltd Ord 1.00 23.25  0.25 | Kenya Re-Insurance Corporation Ltd Ord 2.50 10.60  -0.10 | National Bank of Kenya Ltd Ord 5.00 47.00  0.50 | NIC Bank Ltd 0rd 5.00 52.00  0.50 | Olympia Capital Holdings ltd Ord 5.00 5.00  0.05 | Pan Africa Insurance Holdings Ltd 0rd 5.00 76.00  -3.50 | Standard Chartered Bank Ltd Ord 5.00 275.00  3.00 | The Co-operative Bank of Kenya Ltd Ord 1.00 20.25  0.25 | Athi River Mining Ord 5.00 180.00  -1.00 | B.O.C Kenya Ltd Ord 5.00 150.00 DNT | Bamburi Cement Ltd Ord 5.00 197.00  0.00 | British American Tobacco Kenya Ltd Ord 10.00  280.00  6.00 | Carbacid Investments Ltd Ord 5.00 145.00  -1.00 | Crown Berger Ltd 0rd 5.00 32.50  -1.50 | E.A.Cables Ltd Ord 0.50 19.15  -0.40 | E.A.Portland Cement Ltd Ord 5.00 100.00  -3.00 | East African Breweries Ltd Ord 2.00 181.00  1.00 | Eveready East Africa Ltd Ord.1.00 2.55  0.00 | KenGen Ltd Ord. 2.50 15.50  -0.05 | KenolKobil Ltd Ord 0.05  9.40  -0.10 | Kenya Power & Lighting Co Ltd Ord 2.50 22.50  0.50 | Mumias Sugar Co. Ltd Ord 2.00 8.10  -0.30 | Sameer Africa Ltd Ord 5.00 6.15  -0.05 | Total Kenya Ltd Ord 5.00 28.00  0.25 | Unga Group Ltd Ord 5.00 10.35  -0.10 | City Trust Ltd Ord 5.00 186.00 DNT | Eaagads Ltd Ord 1.25 50.00  -4.50 | Express Ltd Ord 5.00 7.50  -0.20 | Williamson Tea Kenya Ltd Ord 5.00  200.00  0.00 | Kapchorua Tea Co. Ltd Ord Ord 5.00 125.00 DNT | Kenya Orchards Ltd Ord 5.00 3.00 DNT | Limuru Tea Co. Ltd Ord 20.00 305.00 DNT | Kakuzi Ord.5.00  77.00  -3.00 | Rea Vipingo Plantations Ltd Ord 5.00 16.45  0.00 | Sasini Ltd Ord 1.00 11.55  0.00 | AccessKenya Group Ltd Ord. 1.00 10.00  0.00 | Car & General (K) Ltd Ord 5.00 49.50 DNT | CMC Holdings Ltd Ord 0.50 10.40  -0.10 | Hutchings Biemer Ltd Ord 5.00 20.25 DNT | Kenya Airways Ltd Ord 5.00 39.50  0.00 | Marshalls (E.A.) Ltd Ord 5.00 14.20 DNT | Nation Media Group Ord. 2.50 173.00  -1.00 | Safaricom Ltd Ord 0.05 4.20  0.05 | Scangroup Ltd Ord 1.00 60.00  -0.50 | Standard Group Ltd Ord 5.00 39.50 DNT | TPS Eastern Africa (Serena) Ltd Ord 1.00  66.50  0.00 | Uchumi Supermarket Ltd Ord 5.00 14.50 DNT | Barclays Bank Ltd Ord 2.00 69.50  0.50 | Centum Investment Co Ltd Ord 0.50  22.25  0.25 | CFC Stanbic Holdings Ltd ord.5.00 79.00  0.00 | Diamond Trust Bank Kenya Ltd Ord 4.00 146.00  -1.00 | Equity Bank Ltd Ord 0.50 28.75  0.25 | Housing Finance Co Ltd Ord 5.00 28.00  0.75 | Jubilee Holdings Ltd Ord 5.00 187.00  1.00 | Kenya Commercial Bank Ltd Ord 1.00 23.25  0.25 | Kenya Re-Insurance Corporation Ltd Ord 2.50 10.60  -0.10 | National Bank of Kenya Ltd Ord 5.00 47.00  0.50 | NIC Bank Ltd 0rd 5.00 52.00  0.50 | Olympia Capital Holdings ltd Ord 5.00 5.00  0.05 | Pan Africa Insurance Holdings Ltd 0rd 5.00 76.00  -3.50 | Standard Chartered Bank Ltd Ord 5.00 275.00  3.00 | The Co-operative Bank of Kenya Ltd Ord 1.00 20.25  0.25 | Athi River Mining Ord 5.00 180.00  -1.00 | B.O.C Kenya Ltd Ord 5.00 150.00 DNT | Bamburi Cement Ltd Ord 5.00 197.00  0.00 | British American Tobacco Kenya Ltd Ord 10.00  280.00  6.00 | Carbacid Investments Ltd Ord 5.00 145.00  -1.00 | Crown Berger Ltd 0rd 5.00 32.50  -1.50 | E.A.Cables Ltd Ord 0.50 19.15  -0.40 | E.A.Portland Cement Ltd Ord 5.00 100.00  -3.00 | East African Breweries Ltd Ord 2.00 181.00  1.00 | Eveready East Africa Ltd Ord.1.00 2.55  0.00 | KenGen Ltd Ord. 2.50 15.50  -0.05 | KenolKobil Ltd Ord 0.05  9.40  -0.10 | Kenya Power & Lighting Co Ltd Ord 2.50 22.50  0.50 | Mumias Sugar Co. Ltd Ord 2.00 8.10  -0.30 | Sameer Africa Ltd Ord 5.00 6.15  -0.05 | Total Kenya Ltd Ord 5.00 28.00  0.25 | Unga Group Ltd Ord 5.00 10.35  -0.10 | City Trust Ltd Ord 5.00 186.00 DNT | Eaagads Ltd Ord 1.25 50.00  -4.50 | Express Ltd Ord 5.00 7.50  -0.20 | Williamson Tea Kenya Ltd Ord 5.00  200.00  0.00 | Kapchorua Tea Co. Ltd Ord Ord 5.00 125.00 DNT | Kenya Orchards Ltd Ord 5.00 3.00 DNT | Limuru Tea Co. Ltd Ord 20.00 305.00 DNT 
News Analysis: Google Trader Launch - Bad News for Local Classifieds Sites? Print E-mail
Wednesday, 19 October 2011
After the Uganda and Ghana platform, Google has now also launched a Google Trader site for Kenya. Trader is a free online classifieds service covering products, services, jobs etc. From the press release:

‘Olga Arara-Kimani, Google Kenya Country Manager said: “The launch of Google Trader in Kenya will go a long way in simplifying buying and selling. By offering this free and easy to use service across the web and mobile web platforms, we aim to make the service as accessible to as many Kenyans as possible.”

Google’s mission in Africa is to make the internet relevant and improve the online ecosystem, and the launch of Google Trader will encourage the creation of locally relevant information online.’

A nice gesture? Kenya already has a number of classified and auction sites: dealfish.co.ke, Craigslist Kenya, Nation Media’s n-soko, and a good number of smaller local start ups. No doubt several of those will fail and there will be a consolidation in the market, but Kenyan companies are clearly giving this a go.

In sub Saharan Africa, Google is not (yet) in the market for revenues – at this stage, the company mostly pursues market development, it says, to create conditions that would allow their usual advertising revenue streams to flourish. With this in mind, Google is also lending support to initiatives like the IHub, an ICT community and incubation centre that hopes to nurture a local ICT community so that can eventually generate companies and jobs. Classifieds sites are readily, easily available already in Kenya, and companies and individuals seeking to sell anything have a reasonable choice already. Google doesn’t need the money - in 2010, Google’s revenues were roughly equivalent to Kenya’s 2009 GDP. So why does Google then compete in this nascent market against the very community it wants to develop?



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