Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases:Safaricom to Discontinue Unlimited Data Bundle

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Kenya: Press Releases:Safaricom to Discontinue Unlimited Data Bundle

Monday, 30 April 2012

Nairobi, 30 April 2012 --- Integrated communications service provider, Safaricom has today announced that it will, from midnight tonight, discontinue the sale of its unlimited data bundle product.

The unlimited data bundles, launched last year by Safaricom, were designed for mobile broadband users on their 3G handsets or 3G enabled modems to access unlimited Internet for a set duration of time such as the daily, weekly and monthly variations.

When commenting on the review, Safaricom CEO Bob Collymore indicated that this decision was arrived at after a careful analysis of consumer trends. “As a business, we have found it necessary to focus our energies on providing quality data access to the majority of our internet users. This means that we have to sacrifice the provision of our unlimited bandwidth to a minority whose usage has had a negative impact on the overall data experience.”

Mr. Collymore also noted: “It has always been our position that unlimited internet offerings are better suited for a fixed broadband services such as fibre or Wimax. Since mobile broadband on 3G is designed as a shared resource, the greater the number of internet users at any point in time, the higher the levels of degradation in the quality of service.”

Safaricom, however, reassured its data customers that it will shortly be offering new internet packages to cater for its high volume usage internet customers.

Customers who may have purchased any unlimited data bundle on or before tonight’s deadline will enjoy the full use of the purchased bundle for the duration of its validity.

Last month, Safaricom became the first mobile service provider in Kenya to launch the 42 Mbps 3G speeds in selected sites around Nairobi. Safaricom currently holds the position of widest and fastest Internet coverage in the coverage with a customer base of over 5 million internet customers.

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Bad Move
written by Nick, May 11, 2012

I dont get it. Why would safaricom offer an "unlimited" data bundle then complain when users make full use of it? If you say unlimited then it should be unlimited. No buts or ifs. If you think it is undervalued then charge more for it. But dont complain that some users are downloading too much. Also, stop throttling internet speeds for these unlimited bundles. Get with the program safaricom!

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