Ratio Magazine :: The Inside Track to East Africa’s Economies - Kenya: Press Releases: StarTimes Media Extend Digital Pay TV Solution to Mombasa

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Kenya: Press Releases: StarTimes Media Extend Digital Pay TV Solution to Mombasa

Thursday, 16 August 2012

Mombasa, 15 August 2012 --- StarTimes Media Kenya, a digital pay TV company that recently launched its services in Nairobi and Kisumu, has swiftly moved to extend its reach in Mombasa and its environs. This becomes the third region where the company has officially opened its doors to the members of the public as it plans to be in seven major towns by the end of 2012 to provide digital television service ahead of the anticipated switch over from analogue to the digital television platform being spear headed by the government.

Speaking at the launch, the chief guest, Assistant Minister for Environment and Natural Resources Hon. R.S Kajembe, acknowledged the positive impact that the StarTimes investment in the region will have to the people of Mombasa, saying it will up lift the lives of the people in the region.

“The launch of StarTimes in Mombasa signals continued investor confidence in this country and this region in particular. This clearly shows our great potential and promises even better opportunities for our people. I understand StarTimes is eyeing up to 300 employees in the country by the end of this year and I am happy that part of this team will be drawn from this region, thereby indicating improved lifestyles socially and professionally for our people,” said Hon. Kajembe.

The company has embarked on an aggressive regional expansion plan aimed at providing digital television service to a majority of Kenyans in different parts of the country who have previously been left out of this service as the cost has been largely out of their reach.

“We are being driven by our belief that it is not a privilege but a right for every household in this country to enjoy the benefits of digital television. Previously, this has been a preserve of a few, but the entry of StarTimes will turn this around by ensuring we provide world class television content at costs that are not only pocket friendly but also offer value for money. With our fair pricing, our goal is not just to attract, but also maintain our customers” said StarTimes Chief Executive Officer Mr. Leo Lee.
The company which plans to employ over 1,000 Kenyan staff members by 2015 has braced itself for a fight for the largely un tapped digital television market with the introduction of not only home entertainment, but also mobile television through mobile TV, car TV and portable TV at the most competitive rates in the market.

Buoyed by the most comprehensive inclusion of all the free to air channels currently available on analogue in Kenya and an enviable composition of over 120 world class international channels, StarTimes is keen to get this to every house hold in the country as the company currently offers the most affordable initial joining fee at just KES2,999, complemented by the most affordable subscription starting from KES499.

With the strength of over 7m subscribers in China, the company has launched operations in nine other African countries including Guinea, Nigeria, Tanzania, Uganda, Burundi, Central Africa and now Kenya among others and in the process gaining over 1.4 million subscribers.

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